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TOMS Newest Initiative: Summer of Sight

TOMS Newest Initiative: Summer of Sight

TOMS is one of the first companies to embrace the One for One business model and movement, and has experienced nothing short of great success thus far. What started with a small collection of comfortable slip on shoes has launched into an empire which now includes a range of footwear, apparel, accessories, and most recently, eyewear.

TOMS founder Blake Mycoskie chose to take on the challenge of restoring sight because it is a fundamental need and has a dramatic impact on person’s life. This initiative will help thousands of people in impoverished countries regain their independence and enable them to live with a higher quality of life.

With a goal of reaching 100,000 people by the end of the summer, the initiative is off to a strong start with over 40,000 people having had their sight restored to date. On top of the amazing benefits reaped from purchasing a pair of TOMS eyewear, there are a variety of chic styles to choose from. Find your perfect pair and follow the Summer of Sight progress here.

For a simple explanation, here’s how it works:

Watch the story here: