TOMS is one of the first companies to embrace the One for One business model and movement, and has experienced nothing short of great success thus far. What started with a small collection of comfortable slip on shoes has launched into an empire which now includes a range of footwear, apparel, accessories, and most recently, eyewear.
TOMS founder Blake Mycoskie chose to take on the challenge of restoring sight because it is a fundamental need and has a dramatic impact on person’s life. This initiative will help thousands of people in impoverished countries regain their independence and enable them to live with a higher quality of life.
With a goal of reaching 100,000 people by the end of the summer, the initiative is off to a strong start with over 40,000 people having had their sight restored to date. On top of the amazing benefits reaped from purchasing a pair of TOMS eyewear, there are a variety of chic styles to choose from. Find your perfect pair and follow the Summer of Sight progress here.
For a simple explanation, here’s how it works:
Watch the story here: