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Luxury Meets Mass Retail

Luxury Meets Mass Retail

Affordable luxury: the fashion industry’s oxymoron. Pick up a Karl Lagerfeld jacket at Macy’s, a Missoni skirt at Target or a Lanvin dress at H&M. Until recently, this was unheard of. High-end, designer pieces were only available to the wealthy or those willing to forego paying rent for a month…or two.  These days, as in tomorrow, you can pick up a silk Versace dress at H&M for $199.

Versace for H&M

According to WWD, the collection will include apparel as well as home furnishings; a first for H&M. In September, Missoni for Target offered home furnishings that flew off the shelves as fast as the clothing flew off the racks.

We think everyone needs a little bit of luxury to maintain a fashionably-healthy lifestyle.  What’s your take on the myriad of collections and who do you think should collaborate next?

While you’re thinking about it, check out the slide show for some inspiration from previous collections.

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