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“Love Me” Campaign from Smashbox Cosmetics

“Love Me” Campaign from Smashbox Cosmetics

Smashbox Cosmetics invites you to be a part of beauty and Oscar history.  To celebrate the new “Love Me” collection created with artist, Curtis Kulig, Smashbox has launched a Facebook app that allows you to create your own “Love Me” billboard that you can use as your Facebook cover photo.

The billboard you create on the app will go live on Hollywood Boulevard at the iconic Roosevelt Hotel in LA during the week of the Oscars, which airs on Sunday, February 24.  In addition to being seen in LA, your creation will be live-streamed online and seen by people all over the country and around the world.

Here’s how it works:

  • Visit the Smashbox Cosmetics Facebook page to design your ultra-personalized “Love Me” billboard by choosing from three templates inspired by Kulig’s limited-edition collaboration with Smashbox Cosmetics
  • Upload the photo you want to be featured in your billboard
  • Write what “Love Me” means to you in a few words
  • Wait for your email notification about what time your billboard will go live, which will include a link to a live-stream online

Your digital “Love Me” billboard will be broadcast during the week of the Oscars on a digital billboard on Hollywood Boulevard at the Roosevelt Hotel, across the street from the Dolby Theatre, the legendary venue of the Academy Awards.

Everyone who creates a billboard will also have the chance to win a product from the “Love Me” collection.  Kulig’s signature “Love Me” mark has been seen everywhere from LA to Tokyo, and this limited-edition collection features eye shadows, lipsticks, blushes, liners and lip glosses inspired by his vivid color palette and unique “Love Me” script.

To get started, visit the Smashbox Cosmetics Facebook page.