100% fashion Staff with care

Lori Zaslow: Meet Your Match[maker]

Lori Zaslow: Meet Your Match[maker]

Get to know Lori Zaslow, the bombshell behind Bravo’s new series, Love Broker, and you’ll find a woman whose foundation is built on family, friendship and an unwavering entrepreneurial spirit.  Project Soulmate, the boutique matchmaking company she co-founded, is the inspiration behind the show.

Speaking of soulmates, Lori and her husband Bryan have been happily married for about twelve years.  They have two children: Ithan and Dylan, seven and five respectively.  To complete the family portrait, enter two lovable canines: Pax Buster (12 ½ year old Cavalier King Charles) and Rylee Madison (1 ½ year old Chocolate Labrador).

As she continues to realize her dream of helping others find true love, Lori is not one to forget how it all began.

Her relentless pursuit of fostering meaningful connections stems from twelve years in the fashion industry as an Executive Recruiter. Since 1998, Lori has spent nearly every moment working with top talent and clients. From New York City to Los Angeles, Lori possesses the innate ability to recognize the needs of her clients.  In 2006, inspired by Lori’s passion for professional matchmaking, Bryan launched JBCStyle, a fashion recruiting agency.  As an unlimited source of optimism, dedication and industry knowledge, Lori helped pave the way for JBCStyle to become the success it is today.

Lori co-founded Project Soulmate in 2009 with Jenn Zucher, her childhood best friend from camp.  Project Soulmate gave Lori the opportunity to bring real people together in the name of love.  She spent the past three years working tirelessly to help the men and women of New York City find their perfect match. Lori believes in forming lasting relationships built on the principles of honesty and integrity.

Lori’s vision for Project Soulmate is to provide a premier matchmaking service with a personal touch.  With an open mind and an open heart, Lori’s true passion is to help each client find his or her soulmate.  She puts her all into her own relationship and has been known to do the same for her friends, family and clients.  To be in Lori’s world is to be a part of her expansive network in which she will give her all.


           JBCStyle is one branch of the powerhouse of companies that have taken the recruiting industry by storm with the main goal of creating the perfect match between talent and company.  With a focus on the fashion and retail industries, JBCStyle has roles in apparel, footwear, accessories, handbags, beauty, home, action sports and more.  Launched in 2011, JBCconnect caters to the advertising and marketing industries.