Let Fashion Move You: NYFW ‘18
Here at JBCStyle, we celebrated New York Fashion Week with our biggest and most mobile campaign yet, a fashion-inspired pop up lounge on wheels! (Talk about fashion literally moving you…)
We rolled out in our all-glass moving truck to stylish hotspots such as the Garment District & Soho, and invited fellow fashion lovers, influencers, models, and bloggers into our chic set-up. We asked everyone to answer the same question: what is it about fashion that moves you? It may seem difficult to answer, because fashion can be so many things to different people, but our fabulous fashionistas were more than up to the challenge! Each person created a board with their phrase, and posed for a fun picture or GIF in front of our insta-worthy fashion inspiration wall. Check out our hashtag #LetFashionMoveYou on Instagram and the Events highlight on our insta profile to see all the fun and some of the creative, funny, and thoughtful answers that were shared with us during the campaign. These awesome participants took home an adorable makeup bag filled with treats from leading skincare brands such as Dermalogica, NuFACE, Hand & Stone, and ClarityRx, and were also entered into a contest to win an impressive skincare goody basket from Dermalogica, a Hand & Stone Gift Card and Fabulous Robe!
The thing about fashion that truly moves us at JBCStyle is being surrounded by the people who make it happen, whether you work in the fashion industry or just enjoy a great outfit. We loved meeting all of you and hope to see you at our next experience!
Interested in moving forward with your career in fashion? Email your resume to careers@jbcstyle.com !
