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Kate Hudson for Ann Taylor Spring 2012

Kate Hudson for Ann Taylor Spring 2012

Photo: Ann Taylor

The second ad campaign in which Kate Hudson is the spokesperson for Ann Taylor is live as of this morning.  The actress/model/mom is the most recent face of the brand following Demi Moore, Katie Holmes, Heidi Klum, Naomi Watts and Milla Jovovich.

For spring, Ann Taylor is taking a bold step in the direction of neons, graphic prints, patterns and vibrant colors to freshen up classic pieces and add a touch modern appeal.

Hudson seems absolutely smitten by the collection and as a mother of two, she is aware that one’s wardrobe tends to naturally suit their lifestyle.  She says, “Ann Taylor’s new collection feels so comfortable and easy – you can last all day in these clothes and still look chic.  Love that.”