H&M and David Beckham are launching the second David Beckham Bodywear campaign with the help of nine 10-foot statues of the soccer player’s chiseled bod. From Thursday to Sunday, the Beckham statues (wearing nothing but their skivvies) will be on display randomly throughout New York, Los Angeles, and San Francisco.
The campaign is integrating Instagram, the social media platform of choice for sharing pictures, to give anyone who posts a photo of the statues with the hashtag #HMBeckham a chance to win some Beckham-esque prizes. Prizes include: 10 mini statues of Beckham, an autographed pair of underwear and a $1,000 shopping spree at H&M.
After doing their time on the streets, the statues will be on display at H&M stores in the three cities through the end of August. It’s a good thing these things can’t be carried away too easily because we’re sure there are folks who would love to have Beckham welcoming guests into their foyer. Happy statue spotting!!