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From E-tail to Retail – Piperlime to Open Store in NYC

From E-tail to Retail – Piperlime to Open Store in NYC

Piperlime, owned by GAP Inc., plans to open its first brick-and-mortar retail store this fall on Wooster Street in NYC.  The online retailer is the most recent of a growing list of e-commerce companies that are going from digital footprint to physical footprint.  According to WWD, two majors in the online retail world, Amazon.com and eBay, are looking for store locations in Seattle and experimenting with pop-up shops respectively.

This was good news for the girls in the JBCStyle Midtown office, the destination for a steady shipment of Piperlime-branded cardboard boxes.

Piperlime launched in 2006, and for those who loved the site from the beginning know their initial product offering consisted of a stylish collection of footwear and handbags.  Three years later, the site added women’s apparel to the mix and in 2011, men’s wear was available as well.  In addition, Piperlime offers footwear and accessories for kids.

According to Jennifer Gosselin, senior vice president and general manager of Piperlime, the new store will initially focus on women and offer clothing, accessories and of course, shoes.  Gosselin states the idea to open a physical store originated from their customers “who wanted a place where they can experience the brand.”

Promising a mix of established brands and not-so-mainstream brands, consumers can look forward to an eclectic assortment of product to fill 4,000-square-foot space.

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