The House of Dior adds a new member under it’s well-designed French roof with the launch of DiorMag, a digital magazine set to be the online voice of the brand and its products.
The first headline event to be highlighted this Friday is the company’s fashion show which will be live-streamed for the first time with Twitter coverage provided by blogger Susie Bubble.
According to WWD, DiorMag will kick off with eight articles and aspires to update online content almost daily. The name of whom the company has enlisted as editor in chief is yet to be revealed.
Editorial content is intended to entertain, inform and enlighten readers with news regarding everything Dior. Current events and happenings from 30 Avenue Montaigne as well as history of the brand, the man behind the brand and the company’s heritage will be shared via the new online platform.
An excerpt from today’s article: “Avenue Montaigne, 29th February, 2012″
This magazine is yours. Christian Dior called his autobiography Christian Dior and I. Here, it’s Christian Dior and You. Dior is yours.
We’ve noticed and appreciated an increase in the the fashion industry’s ongoing love affair with social media and live-streaming. As more designers embrace the digital world, new readers, viewers and fans are being engaged and loving everything the industry has to offer.
