ASOS.com launched ASOS Marketplace in November 2010, ten years after the launch of the main site. The idea behind ASOS Marketplace is to give indie labels, multi-brand boutiques and vintage sellers a virtual platform or “marketplace” to buy and sell goods. A little over a year later, the marketplace is thriving and emerging designers are taking advantage of the opportunity to reach a worldwide audience.
Whether established or not, you can create and manage your own store and shop front. This small detail is what differentiates Marketplace from e-commerce giants like Amazon and eBay. Buyers and sellers can also personalize their homepage with real-time updates by following their favorite boutiques.
ASOS Marketplace makes it easy to shop, sell or just be inspired by a diverse group of designers from all over the world. The idea of a community of designers and your favorite boutiques literally at your fingertips brings to mind a feeling of discovering a small boutique or vintage shop in a discreet location. Stay up to date via The Marketplace Blog and be the first to discover featured shops and new designers.
A few of our favorite shops and items:
1. Threadmaker Boutique (UK) – Unique clothing and accessories and affordable prices. We’re loving their newest handcrafted bracelets. Perfect when layered.
2. El Amuleto (Australia) – Mexican-inspired label launched by designer Andrea Ioannou.
3. Obscure Couture (UK) – Anti-mass production and handmade in the UK.
