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A STORY: Brought to You by Project Pop-Up NYC

A STORY: Brought to You by Project Pop-Up NYC

It’s not too late to enter Project Pop-Up NYC’s competition for New York City-based fashion retailers and fashion-related technology companies. As part of Mayor Bloomberg’s Fashion 2020 initiatives, contestants have until July 30th to apply for a chance to win some game changing business-oriented goodies:

• A rent-free pop-up within STORY for a month including a retail or technology showcase

• Timely launch during New York Fashion Week in September

• 100% of sales revenue

• Marketing and PR support

• Mentoring from the esteemed advisory panel

• A tool kit of business services

• Exposure at key industry events and conferences

The selection committee includes Lucky Editor in Chief, Brandon Holley, fashion designer, Norma Kamali, BPCM partner, Vanessa von Bismarck, co-founder and CEO of Bonobos, Andy Dunn, NYCEDC SVP, Kristy Sundjaja, and Managing Partner of High Line Venture Partners, Shana Fisher.

Founded by Rachel Shechtman, the vision for STORY was to create a way to work across industries to engage brands and consumers and offer a product selection one may only find online or in their respective stores.

STORY, located on 10th Avenue near the High Line, is a store with a unique concept. Not to be mistaken for a pop-up shop, one might be confused as every month or two, STORY tells a different story by changing out everything from the merchandise to the store design based on the current theme.




The first theme, Love, featured lifestyle and dating site, Nerve.com. The second theme, Color, featured over 1000 products from a variety of online shopping destinations including: BaubleBar, CHROMATICgallerie and StyleMint.

Right now at STORY, the theme is New York. From June 12 – August 19, STORY is joined by NY-based cultural discovery website Cool Hunting as their first co-curator. The five boroughs are all under one roof in a mash-up of food, art and culture.

Stores include indie food and gift site NewYorkMouth.com, hand-crafted ice cream from MilkMade and innovative modular storage system, CRATES (featured on quirky.com).

This STORY isn’t ending soon; but you may want to check it out from time to time as the theme will change often.