On the heels of a series of successful Fashion’s Night Out events in New York City, we flew out to Los Angeles early Friday morning for some west coast fun before New York Fashion Week really kicked into gear.
Leaving NYC during fashion week is unheard of; but we couldn’t pass up an invitation from Galina Sobolev of SINGLE to tour her design studio and factory.
Now that the focus is on London, we have some time to focus on a talented designer who is determined to make every woman feel glamorous – one dress at a time.
The designs of the former contestant of Bravo’s Launch My Line have become a celebrity favorite for the red carpet, television appearances and more. The “Serena,” “Becky,” “Tashina” and “Notch Neckline” dresses are best-sellers (and selling out) in various colors.
SINGLE dresses have been spotted on a list of celebrities from Ramona Singer of The Real Housewives of New York City to Katie Couric, Taylor Swift and Katy Perry. Women seem to gravitate towards Galina’s designs that were made for the woman on the go.
Katie Couric was recently spotted in the SINGLE “Serena” Envelope Dress on her show (Sept. 13), Katie. Maria Menounos is a repeat SINGLE fan as she’s been seen on multiple occasions sporting the designer’s dresses.
So what is it that keeps these women coming back for more? Well, it’s a combination of things. Galina is a hands-on designer who understands her customers. She knows they are seeking quality, details and functionality.
She understands the desire to achieve a flattering fit accompanied by sexy, classy, and feminine details. Most importantly, she gets the need for an affordable price point – attainable luxury for the everyday woman who may also be a jetsetter.
As an entrepreneur, wife, and mother of three, Galina has a pretty hectic schedule. She is aware that many of her customers are women who juggle multiple roles; however, they want to be comfortable and stylish as they go about their day.
Stretch fabrics, stream-lined silhouettes and form-fitting designs appeal to women from coast to coast. Of course, one must also appreciate that the SINGLE factory is right here in America. Galina, along with her small team, take each design from concept to reality out of a studio in sunny Los Angeles.
What’s next for Galina? In celebration of fashion week, here’s a sneak preview of SINGLE Spring 2013:
Galina grew up in Russia and learned to sew and crochet from her grandmother, an established dressmaker. After her studies at the Fashion Institute of Technology in New York City, she started pursuing a career in high-end fashion which eventually led to creating her own label, SINGLE, with her husband and business partner, Michael. They started SINGLE with the vision of creating luxurious garments for independent, stylish and passionate women.
As stated by Galina, “My line is a luxury collection known for its classic sensibilities and exuberant European fabrics, which promote women’s confidence and independence in style.”
“Enter my world of SINGLE- the world where women are more daring and dynamic, they wear their fashion with excitement and a zest for life, they command attention and shine in the spotlight, and they feel great in their own skin. I celebrate the confidence and strength in every woman.” – Galina Sobolev
SINGLE is available at Neiman Marcus, Lord & Taylor, Bloomingdales and other exclusive boutiques and online retailers worldwide including Net-A-Porter.com