In 2010, there was Lanvin Loves H&M and one of the hottest names in couture met mass retail. This year, if the rumors are true, H&M loves couture so much, they may soon offer their own luxury brand.
The company has dropped a few hints that may or may not lead to an announcement that the rumors are indeed true. For example, Michelle Williams’ dress from the British Academy of Film and Television Arts awards in London was a custom-made H&M creation.
Furthermore, on April 12, H&M is planning a worldwide launch of the Exclusive Glamour Conscious Collection. The collection consists of red-carpet ready pieces made using sustainable materials. Amanda Seyfried, Viola Davis and Kristin Davis have all been seen wearing items from the collection.
We’ll keep you posted as to whether or not there is any truth to this rumor. Until then, keep in mind, H&M will always be the go-to store for affordable, trendy clothes, footwear and accessories.