Visit trunkshow.ferragamo.com to experience the exclusive opportunity to shop the Salvatore Ferragamo Fall/Winter 2012 Runway Collection.
The Italian fashion house is joining the ever-growing, tech-savvy list of fashion brands in the move to capture a digital audience (and sales) via e-commerce, web design and social media.
The online trunk show features model Lily Kwong, cousin of Joseph Altuzarra, adding her own flair to the military-themed collection. For a complete online experience, customers will be able to digitally mix-and-match every piece.
The trunk show has come a long way from being available to only a select audience of buyers, store personnel and privileged customers.