Fresh off of the BB cream trend that took the American beauty industry by storm in 2012, beauty brands are thinking further down the alphabet. We’re only up to double-C’s and double-D’s at the moment, but who knows when the newest EE cream will arrive?
Clinique is leading the pack with plans to launch its new Clinique Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30 in April. That’s a mouthful – but that’s the point as the end result could mean achieving the coveted ‘natural glow’ look that makes it easier to shell out the beauty bucks.
The CC cream promises to correct skin tones from dark to light, while moisturizing, hydrating, brightening and providing a good dose of SPF protection. Available in six shades, and retailing at $35, are you ready to toss your BB for a CC? [WWD]